Immaculate Bites

Unboxing Experience for Healthy Cookies

Service
Structural & Experiential Design
industry
Food and Beverage
duration
5 weeks
Brief
Designing fun unboxing experience for cookies to unveil rich ingredients used in the product.

The idea was to bring out the story of ‘Open Secret’ to consumers specially to mothers. The package opens like a book and unveils the secret and rich ingredients used in cookies. The package holds two cookies in flexible pouches. The structure of inner package protects the fragile cookies by providing cushion and zero contact between two cookies.

The idea was to bring out the story of ‘Open Secret’ to consumers specially to mothers. The package opens like a book and unveils the secret and rich ingredients used in cookies. The package holds two cookies in flexible pouches. The structure of inner package protects the fragile cookies by providing cushion and zero contact between two cookies.

GIFT PACKAGING

The gift packaging was designed using the secondary packaging so that user can relate to same fun unboxing experience. The inserts of secondary packaging is used which also helps in keeping inventory low and easy assembly at warehouse.

SHELF READY PACK

The Shelf ready pack was designed keeping in mind our target audience which are mothers. As cookies segment is one of the most cluttered aisle it was important to stand out on the shelf. The steps provided in the shelf ready pack design gives better visibility to the product. The structure was designed to emphasis on the motto of the company ‘ Perfect tiffin snack’.

Disclaimer: Graphics presented in this project is not done by Bizongo

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