Tinystep

Brand Strategy & Design for Baby-care

Service
Brand Design & Packaging Graphics
industry
Personal Care
duration
5 weeks
Brief
Conceiving an end-to end packaging solution for Tinystep’s new product line of baby friendly FMCG products.

TinyStep is Bangalore-based app and parenting network founded by Suhail Abidi in 2015. The app provides parenting service, which provides information, advice and a network of parents.

The network consists of people in the pregnancy, baby and toddler stages of the parenthood. TinyStep is now venturing into the FMCG industry.

Our work with Tinystep encompasses a complete end-to-end packaging solution for their line of natural baby-friendly FMCG products.

Right from the brand strategy, brand identity to the packaging design of their products, we provided them with a cohesive packaging solution. A sense of simplicity that the brand positioning brings in, is reflected in the packaging design as well.

The packaging design extends the brand element of a leaf seamlessly into a design that tries to capture the ‘all natural’ and ‘baby-friendly’ quality of Tinystep products. With concise and clear communication, Tiny step brings in simplicity into the complicated lives of parents.

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